You will be only focused on the Swedish market and responsible for the implementation of the localization strategy, overseeing the end-to-end implementation of all local marketing activities. Your role reports to the Head of Marketing. You will be based in our Malta office or working remote.
- Work with the Head of Marketing to outline the company’s localization strategy for the Swedish iGaming Market
- Responsible for the localization of marketing and sales materials including website content, brochures, presentations. Work with the Central Marketing Team and Sales Team to craft compelling sales collateral that communicates the unique value proposition, engages prospects and helps close deals
- Proactively develop ideas and opportunities for feature articles, interviews, presentations and other PR activities that promote awareness of company initiatives – relevant to the Swedish market
- Develop and implement a local advertising strategy (banners, editorials, interviews), as well as maintain the relationship with the third-party advertisers;
- Manage SEO & Adwords campaigns
- Co-ordinate and be involved in local event planning and logistics;
- Reporting ROI of all localization activities according to KPIs set with HoM
Requirements:
- Expert communication skills (native Swedish speaker)
- Experience in iGaming is a must
- Experience in marketing 2-3 years
- Ability to manage and contribute to multiple projects simultaneously
- Great time management skills
- Ability to manage budgets